With a proven understanding of both online and traditional marketing, this role will align with an Account Manager and counterparts within the Sales organization to develop industry-specific marketing relationships and to drive revenue by negotiating and optimizing complex opportunities with strategic clients. Success in this position will require a proven ability to reach and influence executive level customers, ecosystem partners (PMD's and Agencies) close new business and provide holistic marketing solutions.
Ideal candidates will have the ability to drive marketing strategy coupled with a willingness to roll up their sleeves and execute the tactics. Success in this position requires exceptional consultative sales, coaching, and client service skills; a willingness to experiment; the ability to thrive in a dynamic, team-focused environment; and a passion for helping others achieve results.
Relationships: Develop and broaden high-level collaborative relationships, understand and identify contacts that manage multiple budgets (brand, shopper, DR, video, etc.), and close large JBPs with the Fortune 500 marketers
RFPs: Create and present needs-based solutions and high-quality objective based opportunities to RFPs
Revenue: Reach and exceed sales quotas while contributing to overall vertical and team goals
Account Planning: Develop and actively manage short and long-term account plans based on client brand and performance marketing objectives
Vertical/Industry Expertise: Partner with teammates and cross-functional partners to structure and execute operational and strategic initiatives - developing account plans, synthesizing market related data, leading client analysis and defining the overall business approach to Walmart Connect's success with digitally focused businesses
Prospect: Prospect and penetrate organizations to drive alignment and influence executive and day-to-day contacts to execute against account plan
Measurement & Insights: Collaborate with measurement partners to create learning agenda and to help clients measure the impact of Walmart Connect's measurement solutions
Pipeline: Accurately and effectively manage sales pipeline in order to prioritize business opportunities and resources
Thought Leadership: Serve as an industry thought leader in creative and digital advertising in order to drive creative and client success leveraging Walmart Connect's ongoing product and technology developments. Create and deliver consultative sales presentations using industry knowledge, market trends, and Walmart Connect marketing solutions
Executive Presence: Exhibit executive presence and confidence in presenting Walmart Connect to CEOs and CMOs both at Walmart and at Suppliers/Marketers
Excellent communication and presentation skills
Strong track record of high-level negotiation and successful internal and external relationship management
Excellent written and verbal communication skills, strong attention to detail, and diligent follow-through
7+ years' experience in Marketing, Sponsored Products (Search), Brand Advertising, Performance Marketing, e-Commerce Sales, Digital Video Sales, Retailtainment, Experiential Marketing and/or Online Advertising
7+ years' experience managing client direct accounts
3+ years' experience as a proven strategic advisor working with C-Level clients
Proven track record of successfully reaching and exceeding sales revenue goals through consultative sell
Strong understanding of Walmart consumer behavior and how Walmart helps suppliers, marketers and consumers
Strong analytical and Excel skills are essential, as well as curiosity, persistence, and the ability to solve problems in a structured manner
Strong ability to apply operational rigor, methodologies and use technology to execute, assess, and explain complex brand and performance marketing solutions
Experience in a fast-paced startup, sales, and/or online advertising environment strongly preferred
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Marketing, Business, Advertising, Consumer Psychology, or related field and 5 years' experience advertising sales, advertising, sales, or related field OR 8 years' experience advertising sales, advertising, sales, or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Brand advertising (for example, TV or video, sponsorship), media sales, customer acquisition and growth, search, mobile and online sales, Managing client accounts, Shopper marketing sales, eCommerce sales, retail advertising sales, search, Strategic Advisor working with C-Level Clients